There is a scenario of short-term pressure on the Brazilian Stock Exchange related to Brazilian retail companies. With the start of Amazon Prime direct sales in the country, stocks of Brazilian retailers were the worst performers of the benchmark index of the Brazilian stock market, the Ibovespa.
B2W, Lojas Americanas, and Magazine Luiza were among the biggest losses yesterday. Today this scenario can be repeated. Therefore, the launch of Amazon Prime will bring volatility to the stocks of e-commerce companies in Brazil in the short term.
Amazon Prime came to the Brazilian retail market offering free shipping, movies, and music for $ 89 a year or $ 9.90 a month. Which will give you access to Prime Video, Prime Music and Twitch Prime.
What most stood out in the media was the announcement of free delivery of Amazon Prime to the capitals of the Southeast and South of Brazil, as well as Brasilia and Goiania. Amazon will also offer express shipping at no additional charge from 2 business days, with no minimum purchase value, for products sold under the Prime seal.
