Showing posts with label TikTok. Show all posts
Showing posts with label TikTok. Show all posts

Wednesday, 9 September 2026

TikTok's Rise in Brazil Signals Shift from Instagram Dominance in Social Commerce

TikTok is now the top place for people in Brazil to buy things straight from social apps, a survey says. The study was done by CNDL, SPC Brasil, and Offerwise Pesquisas.

In the six months before the survey, 24% of social shoppers said they bought on TikTok. Another 17% chose Instagram. YouTube was used by 12%.

The results point to TikTok moving into space that was long tied to Instagram. It is turning product discovery and brand posts into actual sales. People also do not use social apps only for ads anymore.

The survey reported that 54% of those asked made purchases using social channels in the last 12 months. It also found that 49% finished a purchase inside a social platform in the last six months.

The top items people bought after using social apps were fashion and clothing. About 49% of buyers mentioned this. Next came cosmetics, perfumes, and hair-care products at 44%. Home goods were at 39%. Medicines, vitamins, and pharmacy items were lower, at 32%.

Social platforms are built around visuals. Because of that, it is simpler to show these items with short videos, live streams, reviews, and posts made by other users. This may make the online experience feel more like shopping in a store.

When asked why they used social networks to buy, many pointed to convenience and fast checkout. That reason was given by 43% of people. Lower prices and deals came next at 41%. Some buyers, 29%, said it helped that they could talk to the seller and ask questions. A smaller group, 26%, liked that they could find new products.

Consumers nevertheless continue to research purchases before committing. Some 64% check prices, while 39% look for reviews from other buyers and the same proportion seek product photos.

The survey also indicated limits to the commercial influence of online personalities. Advertising by influencers and celebrities received an average rating of 2.89 on a scale of one to five, below recommendations from friends and family, customer reviews and security seals.

For retailers, TikTok's growth creates new opportunities to connect discovery with conversion, but sales will depend on more than views or follower numbers. Competitive pricing, responsive service, transparent offers and evidence of customer satisfaction will remain central to building trust and completing purchases safely and conveniently.

Thursday, 3 September 2026

TikTok $27.4 Million Fine Signals New Era of Data Protection Enforcement in Brazil

Brazil’s move to fine TikTok’s parent, ByteDance, 153.7 million reais, about $27.4 million, is a warning to firms that run online, says digital-law specialist Filipe Ribeiro Duarte.

Duarte says the point is not only that companies claim they have data safeguards. Regulators will want proof that those safeguards actually work in real situations.

The matter started with Brazil’s National Data Protection Authority, ANPD. It centered on how TikTok handles data from children and teens.

The regulator said TikTok’s first age check was not enough. TikTok had used a user’s own claimed date of birth. The company said it closed around 7.75 million child accounts in Brazil from October 2022 through September 2023. The ANPD felt that number pointed to many kids getting through the first step. In their view, those users were able to watch and act on the app before the system caught them.

Duarte argued that age assurance should be handled with testing and follow up. He said checks need to be reviewed in light of the risks of the service. He added that the choice should not depend only on whether the method relies on self reported data or on newer tools. He said some platforms may have to use more than one layer. That can include verification, monitoring, and a clear response when issues show up.

The ruling also looked at TikTok’s feature called “feed without registration.” It lets people watch content without making an account. At the same time, details about video actions and device data could be used to tailor what the user sees.

Duarte said this outcome shows privacy risk checks should happen across the full user journey, not just during sign-up. He also said companies should treat features, screens, navigation steps, personalization tools, and ways users gain access as parts of their data protection plan.

The penalty was split into three parts. One part was 63.17 million reais. It covered the legal grounds used to handle the data. Another 63.17 million reais was tied to weak prevention. The last portion, 27.4 million reais, related to accountability and who is responsible.

Duarte said companies should look at the case in three ways. First, why they were permitted to process the data. Second, what controls they used to lower the risks. Third, how they can show those controls were put in place in practice.

The rules in Brazil are also being influenced by the Digital Child and Adolescent Statute, called ECA Digital. It is pushing more duties around age checks and safety steps for kids and teens when they go online. Duarte said that firms offering products or services that children and teenagers can reach should look again at what they do now. This includes their preventive steps, the legal grounds they rely on, and how they run their governance. He added that this is most important for tools that people can use without signing up.

“The ruling marks a clear shift in how enforcement works,” Duarte said. “The issue is not only whether a company has some control in place. It is also whether the control fits the risk, actually works day to day, and can be proven to do that.”

Monday, 31 August 2026

TikTok, Alibaba Cloud and the Billion-Dollar Battle for Brazil’s Data Center Future

Alibaba Cloud said it has launched two data centers in Brazil. This is its first cloud region in South America. The move comes as tech firms rush to set up the systems needed for AI work and cloud services.

The company said the sites will serve customers inside Brazil. It plans to offer cloud and AI options for firms, new startups, developers, and public agencies. It also said users should see faster response times. It added that data can stay in Brazil and that it will support recovery if something fails. Alibaba Cloud also pointed to meeting local rules on security and data management.

Both sites are located in Sao Paulo state. With this launch, Alibaba Cloud is now in the same arena as Amazon Web Services and Microsoft in Brazil. Those rivals already run infrastructure there.

Alibaba Cloud described Brazil as a key step into Latin America. It said the country has a fast and active digital market. The firm also noted it runs 31 cloud regions and 106 availability zones across the world. It said it has put about $53 billion into expanding AI infrastructure. In Brazil, it said it wants to reach e-commerce firms, fintech companies, software developers, startups, and AI providers. It also said it will offer tools to build and run AI agents. It plans to provide access to open-source Qwen models.

The deal may help Brazil’s digital base, but there are still many doubts about whether these expectations will become reality. It can make high end computing easier to reach. It may also open doors for tech firms to team up and hire more skilled workers. If data is handled inside the country, companies and government agencies may find it easier to follow rules. It can also cut down on the lag that happens when data has to be shipped overseas.

Still, this kind of growth needs a lot from basic services. Electricity use will rise. Water will be needed in greater amounts. Land must be found and set aside. One of the clearest cases is a planned site at the Pecem Industrial and Port Complex in Ceará in the northeast. There, data is meant to be run for ByteDance, which owns TikTok. The operator is Omnia, a data center firm. Experts believe that the build could reach around 300 megawatts of power.

The write up says the first stage would cost about 50 billion reais, or $9 billion. It also points to a larger ramp up that could lift the total to roughly 200 billion reais. For the hardware, the plan calls for around 40 billion reais to be spent on servers, graphics processing units, and memory gear. Pecem’s status as an export processing zone is cited as a reason to accommodate the data center due to for the tax advantages of the region.

Pecem sits near Fortaleza. From there, the region links into over 16 submarine cable routes that carry a lot of the world’s internet traffic. This matters for a site that is meant to handle data for TikTok users far beyond Brazil. On top of that, the tax benefits lower the price of bringing in hardware that Brazil does not make in large quantities.

This plan also shows how money and roles are split in the sector. TikTok is to supply the costly computing equipment. Omnia is to build the site and run it. That includes the buildings, the power substations, and the cooling setup. Omnia is owned by Patria Investimentos, a Brazilian private-equity firm.

Casa dos Ventos, a renewable energy company, has agreed to put about 4 billion reais into new wind farms. The goal is to offset the electricity use of the data center over a long period. The deal runs for 20 years.

Even so, the site will not use only power from those wind farms. Instead, the clean power goes into Brazil’s main power grid. The data center then takes electricity from that same network. Some people view Ceará as promising for heavy digital projects because of its renewable energy supply. Still, researchers and officials note that growth needs planning that can be checked and verified, not vague promises.

People argue a lot about water use. Data centers make a lot of heat. They also need steady cooling.

Omnia says it will run a closed cooling loop. It claims water use would stay under 30,000 liters each day. But a study ordered by Brazilian prosecutors puts the figure near 88,000 liters daily.

Other paperwork from the licensing process points to lower numbers. One set of documents lists an expected use of 19,700 liters per day. Another says the project could draw up to 144,000 liters from wells.

These gaps show why outside checks matter, especially as projects grow. Closed cooling can cut water loss. Still, the losses linked to cooling are hard to judge alone. They sit inside a wider set of effects, like building work, power output, and the renewable plants needed for new demand.

Data center proponents believe that Ceará can take in at least six big, power-hungry data centers by 2035. It gives a projected load of 2.7 gigawatts. In that same account, this would match about 7.1 million homes, based on a household reference.

Some researchers say the rise in electricity demand needs close review, even where renewable power is already high. Clean generation can lower day to day pollution. Still, it does not erase the costs of planning and building wind and solar sites. It also does not remove the impacts linked to power lines and major industrial projects.

People abroad have made parallel complaints. In places such as Mexico and the Netherlands, residents have pointed to how data centers use water and electricity. They also mention land use and cooling systems that can produce steady noise.

Miguel Nicolelis Criticizes Data Centers and Their Growing Energy Demand

AI builders and data-center owners are getting pushback. Some cientists like Miguel Nicolelis argue that the money promised by the industry is not matching what it costs society. Nicolelis point to both the planet side and the local community side.

His main concern is the scale of spending. Big tech firms are putting large sums into data centers, chips, and supporting gear. For him, the numbers don't add up, as the cost of building the data centers could exceed the profit they will generate over the coming decades — not to mention the environmental cost they entail.

Therefore, is more criticism about day to day effects. Data centers use a lot of power. They also draw on clean water. On top of that, there can be noise and other impacts nearby. Servers must be kept cool. The buildings run all the time, 24/7.

Nicolelis also question what host nations were told they would gain. He mentions faster internet, and also mention technology sharing and jobs. But, for him those outcomes may be too hopeful.

Chile was used as a case. Nicolelis claimed that the investments and the new data centers did not bring the promised results for internet service quality. He also said it did not lead to the expected technology transfer or job growth. According to Nicolelis, once a site starts running, it may need far fewer full time staff than were hired during construction. Those statements were shared as personal views in the report. No cited research was given to back them up.

The discussion matters a lot for Brazil. Big tech firms there are looking at new data centers or building them now. Some critics say these projects could get tax breaks. They also warn that more power would be needed. That demand could strain electricity grids and strain local water. Communities nearby could feel the added load.

People also worry about noise. There may be worse impacts for local habitats too. Still, how bad it gets seems to differ from one site to another. It depends on the exact project.

There was also a claim about how chip companies report results. According to Nicolelis, firms may treat expected orders as if they were already earned. They may also count shipments that were not paid yet as profit. If that is true, it would need a close look at each firm’s reports. It would also need careful review of what each company says in its disclosures. The source text did not show proof or supporting documents.

Investors selling or cutting back in tech stocks was listed as another sign of worry. That is why it is important to keep an eye out for this type of movement in the financial markets.

The money and the climate arguments often track each other. Many investors expect a fast rise in the need for more computing power. If growth does not land where people think it will, then firms and the governments that host them may get stuck with costly sites, high power use, and cleanup issues that never fully get solved.

For nations trying to draw in digital projects, the main test is whether the spending leads to real public gains. This means tax breaks that are easy to see and understand. It also means estimates for power and water use that a third party can verify. There should be firm promises on jobs too, plus an oversight plan for environmental risks that actually gets enforced.

So Brazil is stuck with a real balance to manage. Data centers may bring large sums in investment measured in billions of reais. They could also strengthen Brazil’s place in the digital market. They may help push AI work forward. They will likely add to the need for renewable electricity. But their size could also strain grid systems and stress local water supplies. This may be most serious in areas where communities do not share in the gains at the same pace.

Tuesday, 25 August 2026

TikTok Fined $27 Million in Brazil Over Child Data Privacy Violations

Brazil’s data protection regulator has ordered ByteDance, the China based company behind TikTok, to pay 153.7 million reais, about $27 million, over rules tied to the handling of children’s and teens’ personal data.

The decision comes days after the ANPD banned Discord from live streaming, following the regulator's determination that there were risks to Brazilian children — including dangers such as incitement to self-harm and even suicide.

The National Data Protection Authority, ANPD, said ByteDance broke Brazil’s General Data Protection Law, known as the LGPD. It pointed to two user paths inside TikTok. One is the logged out feed, which shows content without making an account. The other is the experience for people who have already registered.

According to the ANPD, in each situation TikTok collected or used personal data from minors without a sufficient legal reason. The regulator also said the company did not put in place steps that could stop that kind of processing in a real way.

The ANPD listed five separate breaches. These included using minors’ data with no proper legal basis, not doing enough to reduce the chances that minors would access or sign up on the app, and not being able to prove that its privacy steps actually worked.

The regulator also told ByteDance to remove the data it gathered in the wrong way. ByteDance may contest the fine before the ANPD board. It has 10 business days from when it gets the notice to file.

In addition to the payment, ByteDance agreed to roll out a compliance plan. The goal is to improve how TikTok protects kids and teens.

The plan says that accounts for people under 16 will be set to the tightest privacy options right away. Those settings cannot be changed unless a parent gives approval. TikTok will also add stronger controls for parents and apply tighter content checks.

If someone uses TikTok in Brazil without creating an account, ByteDance will pause ads for that group. It will also keep the service limited to material meant for all ages. The company will collect and handle less personal data.

When you are signed out, the time window is capped at 12 hours. During that period, you cannot post new content. You also cannot leave comments, send private messages, or follow other users. You cannot be followed either. Live streams will not be available to you. Content suggestions will be reduced too.

In the signed out mode, the firm will collect only the data it says it needs. It will cite content matching, fraud checks, and how the app runs.

In a separate decision, the ANPD board approved ByteDance’s compliance plan on appeal. The board also required ByteDance to meet age checks set out under Brazil’s Digital Child and Adolescent Statute.

Rules are tightening in Brazil and other places as agencies look harder at how social media sites treat kids’ private information and safety online.

People have also raised concerns about TikTok as more teens and young adults use it. They point to how the app gathers data, how it runs ads tied to user behavior, and how its feed chooses content based on each person.

Brazil’s ANPD said the steps it agreed on with ByteDance are meant to lower the earlier risks it noted. It said this includes stopping ads and turning off live video and direct messages for anyone using TikTok without making an account.

Thursday, 4 December 2025

TikTok to Build Brazil’s Largest Data Center in Ceará With R$ 200 Billion Investment and 100% Clean Energy

TikTok has announced a landmark R$ 200 billion investment to build its first Latin American data center in Brazil. The facility, which will be the largest data center in the country, will be located in the Industrial and Port Complex of Pecémin the city of Caucaia, in the metropolitan region of Fortaleza, capital of Ceará. The announcement was made on Wednesday (3) by President Luiz Inácio Lula da Silva during an official agenda in the state, highlighting the project as a milestone for Brazil’s digital and industrial development.

According to TikTok, the investment will be carried out over the next several years. Of the total amount, R$ 108 billion will be allocated to high-tech equipment by 2035, with additional investments planned for the following decade. The project is being developed in partnership with Casa dos Ventos and OMNIA.

Clean Energy, Advanced Technology, and Job Creation

The Pecém data center will run on 100% renewable energy, sourced exclusively from new wind farms built specifically for the project. This ensures that the facility will not draw electricity from the local grid and will help expand the supply of clean energy in Brazil.

TikTok also confirmed the use of state-of-the-art closed-loop water-reuse cooling technology, designed to deliver extremely high energy efficiency while keeping water consumption minimal, placing the new center among the most sustainable data facilities in the world.

During the first phase of construction and operations, the government of Ceará estimates the creation of 4,000 direct and indirect jobs, both temporary and permanent. The partner companies are also required to invest R$ 15 million per year in community development initiatives for residents living near the Pecém Complex.

Lula Highlights the Strategic Importance of the Project

President Lula emphasized the significance of the investment for Brazil’s digital and economic future, noting: 

“We are announcing that TikTok will build a data center here, which over time will invest R$ 200 billion in this country.”

Caucaia an the water problem 

The Caucaia data center will consume 30,000 liters of water per day in a region where water scarcity has been a challenge for indigenous and rural communities for years. The project, expected to break ground within six months, marks a significant milestone for the city and for Brazil’s growing digital infrastructure sector.

A data center functions as a large-scale facility for real-time data processing and storage, a demand that has surged with the rapid expansion of artificial intelligence technologies. TikTok’s decision to install the structure in Caucaia reinforces Ceará’s rising prominence in the global digital ecosystem.

Strategic Location and Green Investments

Located near the international submarine cable routes that connect Brazil to Europe and the United States, Caucaia has emerged as a strategic hub for the Brazilian Northeast’s digital economy. The region is set to receive approximately R$ 5 billion in investments for the data center, along with an additional R$ 50 billion for green hydrogen projects. These initiatives are part of a national program aimed at boosting not only the 184 municipalities of Ceará but cities across the entire country.