Thursday, 4 December 2025

Brazil's Economic Slowdown: Q3 GDP Growth of 0.1% Signals Policy Success and Rate Cut Dilemma

A recent deep dive into Brazil's latest Gross Domestic Product (GDP) figures for the third quarter has ignited intense debate across financial markets. Ahead of the official release, economists had anticipated a "soft landing" for the quarter, projecting growth near 0.2% compared to the previous quarter and 1.7% year-over-year. However, the official result, a meager 0.1% growth, fell significantly short of these expectations, marking the smallest growth recorded since the most critical phases of the pandemic.

This sharp deceleration in economic activity raises a crucial question: What do these figures truly reveal about the health of the Brazilian economy, and what are the implications for future monetary policy and the broader political landscape?

A Clear Trend of Losing Momentum

The disappointing 0.1% figure is part of a broader pattern. Brazil’s economy has steadily decelerated, falling from an annual growth rate of 3.6% at the end of 2022 to just 1.8% in the latest comparison. Analysts identify several pressure points behind the slowdown:

  • High interest rates aimed at containing inflation

  • Tighter credit conditions across the financial system

  • A cooling labor market, weighing on consumption

  • U.S. trade barriers, especially tariffs

Internal Components: Investment Plummets

A closer examination of the GDP's internal components reveals a mixed picture, with investment emerging as the most significant area of concern. While household consumption, a vital economic engine, advanced by a modest 0.4%, the slowest pace in the last year, it is investment that has taken a dramatic hit.

Investment, which is crucial for future growth, has plummeted from an annual growth rate of over 9% just a few quarters ago to a mere 2.3%. This sharp drop, coupled with a decline in imports (a direct reflection of a weaker domestic economy), represents one of the strongest warning signs in the current economic landscape.

Sectoral Resilience: The Commodity Backbone

Despite the overall slowdown, certain sectors are demonstrating remarkable resilience, acting as the economy's vital organs. The extractive industry (primarily oil and iron ore) and agribusiness stand out as the absolute champions of growth, posting impressive advances of nearly 12% and over 10%, respectively. These commodity-linked sectors are largely responsible for propping up the economy at this moment.

However, the industrial sector itself shows a sharp divergence: civil construction has managed a small gain despite high interest rates, while the manufacturing industry is suffering significantly due to the high cost of credit, already showing a year-over-year decline.

Political and Regulatory Headwinds

Beyond the economic data, the political and regulatory environment continues to shape the outlook. In a significant regulatory move, the Senate committee approved an increase in taxation for the sports betting (bets) and financial technology (fintech) sectors. The text now proceeds directly to the Chamber of Deputies for analysis.

According to tax law specialist Emanuele Lemos, any tax change will likely be passed on to the consumer as a cost. Lemos also explained that the new legislation not only increases the tax burden on the value and revenue of bets but also brings greater regulation aimed at curbing illegal gambling. For the *fintech* sector, the discussion centers on balancing the lower taxation they currently enjoy compared to traditional banks, a move the government is attempting to address with this measure.

The Policy Dilemma and Future Outlook

The most critical insight from this analysis is that the current slowdown was not an accident; it was, in large part, intentional. The economic brake is the direct result of two primary policy movements: the Central Bank's aggressive interest rate hike to control inflation and the government's efforts to restrain public expenditure.

The market anticipated that the effect of these restrictive policies would eventually appear in the data. The moment has arrived with the third-quarter numbers, suggesting that the deceleration, while strong, is to some extent a managed and predictable outcome.

With this comprehensive diagnosis in hand, the major question remains: What does this mean for the next steps in economic policy?

The main conclusion is that while the slowdown is strong and undeniable, the economy is not in an uncontrolled freefall or crisis. The data shows the economy is cooling down in a largely predicted and managed way.

This leads directly to the final, pressing question: With the economy showing clear signs of cooling, will the Central Bank accelerate its interest rate cuts? The door is certainly open. However, the central dilemma is whether the economy requires a stronger stimulus now, or if the current deceleration is the necessary, albeit bitter, medicine required to ensure more sustainable growth in the long run. This dilemma, alongside the evolving political and regulatory landscape, will define the next chapters of Brazil's economic story.

Brazil–UK Trade Surges 11% as Services Drive Bilateral Growth

Brazil’s trade relationship with the United Kingdom is gaining strength, with bilateral commerce expanding 11.1% over the past 12 months, according to Renata Sucupira, President of the Committee on International Trade and Investment at the British Chamber of Commerce and Industry in Brazil. Total trade between the two countries, in the last 12 months, reached £13.4 billion, boosted primarily by rising activity in the services sector.

Exports of UK services to Brazil grew 17.6%, while Brazilian service exports to the UK advanced 19%, driven by financial services, transport, and travel.

Regulatory Improvements and Global Shifts Fuel Growth

Sucupira attributes the recent acceleration to global economic changes and the strategic need for both countries to diversify suppliers and markets. She highlights that Brazil has become more open and competitive, benefiting from a more favorable regulatory environment, including the country’s updated transfer pricing legislation, now aligned with OECD standards.

This regulatory modernization, she explains, “restored mutual confidence and strengthened the maturity of Brazil–UK commercial relations.”

Brexit Opens New Opportunities for the UK

The UK’s departure from the European Union has increased the country’s flexibility in negotiating new trade partnerships. Sucupira notes the importance of the 2022 double-taxation agreement, designed to prevent incomes from being taxed twice across the two markets. The UK has already ratified the accord, and Brazil is expected to follow.

Once the agreement is implemented, she anticipates an even stronger expansion in bilateral services trade.

Mercosur–EU Negotiations and Their Impact

Although the UK is no longer part of the European Union, the ongoing Mercosur–EU trade agreement remains relevant. According to Sucupira, the deal has “dimensions that cannot be ignored,” and the British Chamber is closely monitoring its developments to identify sectors where Brazil and the UK can deepen bilateral cooperation.

The long-delayed free trade agreement between Mercosur and the European Union, which will cover one quarter of global GDP and a market of over 700 million consumers, is moving forward after more than 20 years of negotiations. Economist Carla Beni explains that the deal will be split into two parts: an initial economic–commercial text expected to be approved soon, followed by a comprehensive final agreement.

Beni highlights key challenges for Brazil. While the agreement offers major opportunities, it also exposes structural weaknesses, particularly Brazil’s dependence on exporting raw commodities and its severe deindustrialization, with industry’s share of GDP falling from 40% in the 1980s to about 20% today. She argues that Brazil must define a long-term national strategy focused on industrialization, value-added production, and leveraging its large reserves of rare earth minerals.

The economist stresses that without sustained state investment and continuity across different governments, Brazil risks missing another opportunity, repeating its historical pattern of unrealized economic potential. Still, she remains cautiously optimistic, emphasizing the importance of planning, political will, and a long-term vision for development.

Growing Dominance of Services in Bilateral Trade Between Brazil and UK

Services now account for four of the top five categories of traded products, broadly defined, between Brazil and the United Kingdom. This shift signals a diversification away from traditional commodity-based trade.

Renewable energy, technology, and high-value-added services are emerging as major drivers of growth, reinforcing the need to ratify the double-taxation agreement to reduce the heavy tax burden on service imports in Brazil.

Guidance for Brazilian Companies Seeking to Export to the UK

Sucupira encourages Brazilian companies interested in exporting services to the UK to seek support from the British Chamber of Commerce.

The institution provides guidance on:

  • identifying partners, suppliers, or clients;

  • navigating regulatory environments;

  • ESG and responsible investment practices;

  • financing options and market-entry strategies.

“Our role is to connect business leaders from both countries and strengthen the bilateral ecosystem,” she emphasizes.


TikTok to Build Brazil’s Largest Data Center in Ceará With R$ 200 Billion Investment and 100% Clean Energy

TikTok has announced a landmark R$ 200 billion investment to build its first Latin American data center in Brazil. The facility, which will be the largest data center in the country, will be located in the Industrial and Port Complex of Pecémin the city of Caucaia, in the metropolitan region of Fortaleza, capital of Ceará. The announcement was made on Wednesday (3) by President Luiz Inácio Lula da Silva during an official agenda in the state, highlighting the project as a milestone for Brazil’s digital and industrial development.

According to TikTok, the investment will be carried out over the next several years. Of the total amount, R$ 108 billion will be allocated to high-tech equipment by 2035, with additional investments planned for the following decade. The project is being developed in partnership with Casa dos Ventos and OMNIA.

Clean Energy, Advanced Technology, and Job Creation

The Pecém data center will run on 100% renewable energy, sourced exclusively from new wind farms built specifically for the project. This ensures that the facility will not draw electricity from the local grid and will help expand the supply of clean energy in Brazil.

TikTok also confirmed the use of state-of-the-art closed-loop water-reuse cooling technology, designed to deliver extremely high energy efficiency while keeping water consumption minimal, placing the new center among the most sustainable data facilities in the world.

During the first phase of construction and operations, the government of Ceará estimates the creation of 4,000 direct and indirect jobs, both temporary and permanent. The partner companies are also required to invest R$ 15 million per year in community development initiatives for residents living near the Pecém Complex.

Lula Highlights the Strategic Importance of the Project

President Lula emphasized the significance of the investment for Brazil’s digital and economic future, noting: 

“We are announcing that TikTok will build a data center here, which over time will invest R$ 200 billion in this country.”

Caucaia an the water problem 

The Caucaia data center will consume 30,000 liters of water per day in a region where water scarcity has been a challenge for indigenous and rural communities for years. The project, expected to break ground within six months, marks a significant milestone for the city and for Brazil’s growing digital infrastructure sector.

A data center functions as a large-scale facility for real-time data processing and storage, a demand that has surged with the rapid expansion of artificial intelligence technologies. TikTok’s decision to install the structure in Caucaia reinforces Ceará’s rising prominence in the global digital ecosystem.

Strategic Location and Green Investments

Located near the international submarine cable routes that connect Brazil to Europe and the United States, Caucaia has emerged as a strategic hub for the Brazilian Northeast’s digital economy. The region is set to receive approximately R$ 5 billion in investments for the data center, along with an additional R$ 50 billion for green hydrogen projects. These initiatives are part of a national program aimed at boosting not only the 184 municipalities of Ceará but cities across the entire country.

Wednesday, 3 December 2025

Brazil Ends 2025 With Stronger-Than-Expected Economy: Falling Inflation, Industrial Resilience, and Historic Job Market Gains

As 2025 comes to an end, Brazil’s economic performance defies nearly all pessimistic forecasts made at the start of the year. In her latest column for O Globo, journalist Miriam Leitão highlights a surprising mix of falling inflation, a stronger currency, and record labor-market results. New data from industrial production and real estate activity reinforce a picture of resilience, even amid some of the world’s highest interest rates.

Below is a comprehensive overview of the key indicators shaping Brazil’s economic outlook.

Inflation Cools and Food Prices Plunge, Boosting Household Income

At the beginning of 2025, economists predicted a 6% inflation rate. Instead, inflation is closing the year at 4.4%, within the Central Bank’s target band, and may fall even lower.

The real standout is food inflation. Forecasts suggested an increase of 8–9%, yet food inflation is ending the year at just 1.35%, thanks to several consecutive months of declines. This dramatic drop boosted household purchasing power, especially for lower-income families, whose budgets are heavily impacted by food costs.

Brazilian Real Strengthens: Dollar Falls Far Below Expectations

Another major surprise was the exchange rate. Economists warned that the dollar could reach R$ 7.00 in 2025. Instead, the currency reversed course, falling from R$ 6.18 at the start of the year to around R$ 5.35 by year-end, with continued downward pressure.

GDP Avoids Recession Despite Real Interest Rates Near 10%

High interest rates usually push economies into contraction, but Brazil proved more resilient.
The GDP result for Q3, to be released this week, should show slight positive growth of 0.2%, avoiding the recession widely predicted earlier this year. Brazil now appears on track to close 2025 with around 2% GDP growth, far above initial projections.

Industrial Production: Resilience Despite High Interest Rates

Newly released data from Brazil’s industrial sector show a nuanced but encouraging picture.

Overall Industrial Output Rises 1% in October

Industrial production increased 1% in October, driven predominantly by the extractive industry, which surged 3.6% year over year, thanks largely to strong oil output.

Machinery, Equipment, and Durable Goods Show Strength

Segments such as machinery, equipment, and durable goods posted gains, highlighting ongoing pockets of industrial demand even under tight monetary policy.

Manufacturing Declines Slightly but Avoids Collapse

The “true” manufacturing segment — manufatura estrito senso — slipped 0.6% month-over-month. However:

  • If refinery activity is excluded, the result improves noticeably.

  • Out of 25 industrial sectors, 12 posted growth in October.

This reinforces a key takeaway: Brazil’s industry is not collapsing, despite heavy pressure from a 15% policy interest rate.

FIESP Outlook: Slower Growth, but Still Positive in Key Areas

According to FIESP:

  • Overall industrial production is expected to grow 0.9% in 2025, down from 3.1% in 2024.

  • Manufacturing output should end 2025 near 0%, with a slight contraction of 0.9% projected for 2026.

Even with these slowdowns, the word of the year is resilience.

Real Estate Market Surges: São Paulo Sees Record Activity

One of the most surprising indicators comes from the real estate sector.

Launches Jump 88% Year-Over-Year in São Paulo

According to Secovi, real estate launches in the city of São Paulo rose an astonishing 88% compared to the previous year.

Sales Increase 8% in October

Property sales in October rose 8% year-over-year, demonstrating strong demand despite high borrowing costs.

This booming activity signals not only confidence in long-term economic prospects but also the impact of falling long-term interest rates.

Long-Term Interest Rates Fall Sharply, Boosting Investment Outlook

While Brazil’s short-term rates remain high, the long end of the yield curve is falling significantly — a critical signal for future growth.

  • The 2035 NTNF dropped from 15% to 13% in one year (a 200 bps decline).

  • This corresponds to over 20% capital gains for investors in long-term fixed-income assets.

  • The entire long-term curve is approaching or dipping below 13%.

This drop supports investment in infrastructure, real estate, and long-horizon business projects.

Unemployment Reaches Lowest Level in History

The labor market remains one of Brazil’s most impressive success stories in 2025.

  • The unemployment rate fell to 5.4%, the lowest in the historical series.

  • Economists are struggling to understand how job creation remains so strong despite tight monetary policy.

Some analysts highlight:

  • A portion of workers left the labor force but not due to discouragement.

  • Many left work because household income improved enough to allow someone to study or retrain full-time.

Why Interest Rates Still Haven't Fallen

Despite improving inflation, the Central Bank argues that rates cannot be cut yet because inflation remains above the 3% target, even if moving steadily toward it.

Economists are split:

  • Some believe rate cuts will begin January 2026.

  • Others expect cuts only in March or April.

The consensus: 2026 will be a year of gradual, cautious rate reductions.

A Year That Ends Much Better Than It Began

Brazil closes 2025 with a far more positive economic landscape than expected:

  • Inflation is falling

  • Food prices dropped dramatically

  • The dollar strengthened

  • Industrial production shows resilience

  • Real estate surged

  • Long-term interest rates fell sharply

  • Unemployment hit historic lows

  • GDP avoided recession

In short, 2025 ends much better than economists predicted, and much better than it started.

Fiscal Populism, Productivity Crisis, and the Role of Education in Brazil’s Economic Stability

Brazil is currently facing a striking disconnect: while financial markets soar and the economy operates at near full employment, many orthodox economists continue to warn of an imminent fiscal collapse. Stock indices reach historic highs, inflation remains under control, and investors expect a new cycle of interest rate cuts. Yet these same experts — who have been consistently wrong in recent years — insist the country is heading toward a structural crisis.

But how much truth is there behind these warnings?

Beneath the market euphoria lie familiar weaknesses: low productivity, a political system resistant to long-term reforms, and rising public debt. Global capital fleeing U.S. volatility has inflated Brazilian asset prices, creating a temporary sense of strength. Meanwhile, industrial policies, subsidies, and local-content requirements echo past cycles that ended in crisis.

Paradoxically, Brazil is also experiencing a historic boom in infrastructure investment — R$ 760 billion this year alone. The country is not on the verge of collapse, but it is also far from entering a sustained virtuous cycle. To move forward, Brazil must confront deeper structural challenges.

Is Brazil’s Fiscal Deterioration a Threat to Long-Term Growth?

Orthodox economists argue that Brazil’s new fiscal framework is failing despite record investments. They warn that debt could exceed 84% of GDP, interest expenses are rising, and the primary result is sliding back into deficit. To stabilize debt, they claim Brazil would need an adjustment of over 5% of GDP — politically unfeasible under current conditions.

In public debate, social investments are often labeled “wasteful spending.” Specialists in fiscal policy argue the problem is not the size of public spending but its inefficiency. Waste, corruption, and poorly designed programs damage credibility, but strategic public investment in essential sectors is crucial for development. The challenge is separating unproductive expenditures from those that generate long-term growth.

Economists with a developmentalist outlook add another perspective: should a country be forbidden from spending more than it collects? While orthodox thinking says deficits increase risk and raise interest rates, empirical data suggests otherwise. Research by economist Demian Fiocca, for example, shows that Brazil’s real interest rates were higher during years of primary surplus than during fiscal deficits — contradicting the popular belief that austerity improves creditworthiness.

A broader argument emerges: global powers like the U.S. and China have consistently run deficits to finance innovation, industrial capacity, and technological leadership, while promoting austerity for developing economies. Strategic deficits — similar to early-stage investment in startups — can boost innovation and productivity if guided by coherent national planning. Embraer and Embrapa stand as clear examples of successful, state-driven long-term strategy.

Brazil’s Productivity Crisis: The Biggest Threat to Economic Stability

Beyond fiscal debates, Brazil’s real long-term challenge is its chronic productivity stagnation. Investments in research, innovation, education, and infrastructure remain insufficient. Analysts highlight the absence of a national strategy for technology, logistics, scientific development, or workforce training.

Without human capital development, Brazil’s potential growth will continue to shrink.

While financial markets celebrate temporary highs, the nation’s productivity deficit is its true Achilles’ heel. Low productivity undermines competitiveness far more than fiscal turbulence or market volatility.

This weakness stems from decades of underinvestment in critical sectors like science, technology, logistics, energy infrastructure, and especially education. Even in São Paulo, the country’s most advanced region, energy blackouts remain common. Meanwhile, evidence-based educational policy barely appears in public debate.

A striking contradiction persists: policymakers who demand scientific rigor in healthcare, for example, rarely apply the same standards to education, innovation, or economic policy. Without a major breakthrough in human capital, no fiscal rule or industrial incentive will deliver sustained growth.

A Political Debate Dominated by Distractions

While Brazil should be debating its long-term development strategy, productivity agenda, and educational reform, public discourse remains trapped in political distractions. Media cycles revolve around the Bolsonaro family’s future and the fiscal debate’s daily noise.

Brazil’s fiscal difficulties are real, but they are symptoms of a deeper issue: a political and social culture resistant to reforms. Economic elites, in particular, fiercely defend privileges while opposing even modest adjustments — seen recently in the fierce resistance to exempt income tax for workers earning up to R$ 5,000.

This culture creates a fragmented, protectionist, and self-interested society, where any attempt at fiscal reform becomes a prolonged battle of attrition.

Brazil Risks Another Cycle of Stagnation Without Structural Reforms

For now, markets continue to celebrate. But beneath the surface, Brazil is accumulating risks that could trigger a painful correction. Without a strategic shift toward higher productivity, high-quality education, innovation, and responsible fiscal planning, the country risks entering another period of stagnation — or facing a crisis that forces delayed reforms.

Brazil’s future depends on confronting the fundamentals: investing in human capital, strengthening institutions, and abandoning the cycles of fiscal populism and short-termism that have historically held back Latin America’s largest economy.

Tuesday, 2 December 2025

Brazil’s Record-Low Unemployment Masks a Structural Economic Trap, Economists Warn

On November 28, 2025, Brazil celebrated an important event when unemployment dropped to 5.4%, which was the lowest percentage ever recorded. Newly employed people in the labor market are receiving an average salary rise of 7%, and total payroll earnings are "top of the chart," as per one source. Brazil, in terms of the economy, is thought to be in the middle of a boom. But, on the other hand, what if this celebration is just the beginning of a heavy hangover from the past? Economist Paulo Gala says that the country may be hastily approaching a structural wall, not due to crisis or bad policies but owing to the very limits of Brazil's economic model.

A Boom Built on Quantity, Not Productivity

Gala maintain that the Brazilian economy is not growing due to innovative methods or higher efficiency, but merely as a result of a higher number of workers being brought under the umbrella of the labor market. More people are employed in the economy, not productivity increases of the workers or firms. The downside? This model has a shelf life, and Brazil is just now reaching that point. The signs point towards a crucial moment: businesses are not firing employees; rather, personnel are leaving to accept better-paying positions. The creation of payroll jobs is decelerating not because of the unavailability of job positions, but rather because there are no workers willing to take them. Brazil has ultimately exhausted the demographic potential for this growth model.

The Demographic Wall

Numerous nations aspire to arrive at a situation where there is a shortage of labor. However, this "good problem" turns out to be perilous if productivity does not increase with the workforce. A case in point is South Korea, which relied on full employment as a launch pad for a huge tech upgrade. Brazil, however, attained full employment without changing its low-complexity economic structure; what Gala refers to as a 1.0-liter engine trying to compete in a Formula 1 race.

Rather than boosting the engine, Brazil just pressed the accelerator more vigorously.

A Fragile 2026 Ahead

The anticipations for 2026 indicate an even more rapid momentum. Alterations of income tax brackets along with election-year spending will increase the disposable income of consumers. The economy could still surpass analysts' expectations with greater GDP growth.
However, this expansion has limitations: it is fueled by the number of workers, not by their efficiency. When the pool of workers readily available is used up, this approach comes to an end.

Nicolas Kaldor’s Theory: Brazil’s Structural Trap

The situation described is similar to a theory suggested by British-Hungarian economist Nicholas Kaldor a long time ago. He was of the opinion that a country's overall economic growth in the long run is largely determined by the structure of its output, particularly its ability to produce increasing returns to scale, which is the capacity for efficiency improvements as the production output rises. High-tech and modern manufacturing industries are similar to software applications in that they have the potential for huge market expansion — millions of users instantaneously with almost no extra cost. On the other hand, low-skilled service sectors are like barbershops in that if one wants to double the output of such a service, one would need to double the manpower and the physical capacity as well.

The economy of Brazil continues to be in the state of "barbershop mode." A cycle of structural inflation is triggered whenever the economy reaches full employment and salary increases take place at a faster rate than productivity.

The ultimate effect of the labor cost increase along with the unchanged efficiency of the company is that the company must raise prices, which in turn will lead to a decrease in the real income gains that workers have just experienced.

Why Monetary Policy Isn’t Enough

Increasing the interest rates would lead to a decrease in demand but would not resolve the issue of a structural productivity gap. Kaldor cautioned that either way using monetary policy alone would only cure the symptom and not the disease. Investment is disallowed by high rates and investment is exactly what Brazil requires to upgrade its industrial base.

The Only Path Out: A Productive Transformation

Brazil has to make a complete overhaul of its economic productive structure according to sources that are influenced by Kaldor's framework. This transformation will include but not limited to::
  • Merging high-complexity industrial sectors – More than just the number of factories; factories that manufacture advanced products.
  • Creating technological abilities at home – Moving from being importers or owning plants to being developers of technology.
  • Encouraging the confluence of industries with increasing returns to scale – The sectors where the rise in production is accompanied by an increase in efficiency.
  • Setting up a nationwide system for innovation and skill transfer – Persistent funding for R&D, training, and progressive industrial policy.

Embraer: A Global Aerospace Power Built on Public Resources

Embraer is one of the most prominent cases in this regard. The major airplane brazilian manufacturer was situated next to the Technological Institute of Aeronautics (ITA) to start with, a research institution that received only public funds and later on grew as a state-owned enterprise. It was only after the development of Embraer as a company was marked by cutting-edge technology, a creation of a strong supplier base, and the company's integration into the international competitive environment that the privatization process initiated.

The government, through its procurement, is still today one of the company's major support sources, like public support in the US.

The insiders responsible for Embraer’s privatization contend that the deal was made with the aim of maintaining the country’s strategic control even though the company turned into a private global leader in aerospace. The process of privatization, as stated, was equipped with tight safeguards: control by foreigners was not allowed, no single investor could occupy more than a third of the shares, and the Brazilian government kept a golden share, a special class of stocks that is limited to one and has the power to veto decisions concerning national security and strategic operations. These measures were actually enforced to keep the military part of Embraer under state control and at the same time, the company was allowed to expand to the international market competitively. When, during the Bolsonaro administration, there was one more attempt to get around these regulations and shift control to Boeing, it resulted in lawsuits, regulatory complaints, and political opposition. The agreement was ultimately scrapped and Embraer stayed an independent Brazilian company —proof, according to detractors, that privatization does not automatically endanger national interests when adequate institutional safeguards are in place. In any case, and despite attempts to transfer a company that cost billions of reais of Brazilian taxpayers to an American company during the Bolsonaro administration, the case of Embraer proves that Brazil is capable of succeeding if it creates a whole productive ecosystem rather than just a few individual companies.

Embrapa: The Public Engine Behind Brazil’s Agribusiness Boom

The Brazilian agribusiness sector, which can be likened to a giant, has its glorious rise traced back to Embrapa, the public research institution, which laid the foundations of agricultural science and technology through heavy investments. Private sector, indeed, would not have ventured into the area of research marked by longevity and high risk. Public financing took the opportunity, thereby changing the scenario and making the Brazilian agriculture a world leader.

How Strategic Public Investment and Industrial Policy Can Boost Brazil’s Global Competitiveness

Regardless of political stories that imply the opposite, big economies such as the US are totally dependent on public spending to stimulate new product development and keep the industry competitive. Experts assert that Government procurement plays a crucial role in the U.S economy and attracts trillions of dollars, which is a practice generally connected with state-led or "socialist" development models even though the American rhetoric is completely opposite. The rationale is straightforward: when an investor establishes a potentially successful firm, the state automatically becomes a purchaser of the entire output, promising to buy it for many years. This way of securing the area for a long time enables the companies to expand their inventions and become contenders on the international market.

Brazil is currently in a complex situation: a temporary boom mixed with a long-term fragility. The pitch of the country's growth now comprises a limited resource (available laborers) rather than an unlimited one: knowledge and productivity.

If there are no fundamental changes made to the economy, then wages will continue to rise in contrast with productivity that is not growing, thus, a cycle of inflation and stagnation will always persist. The formula for promoting growth that is sustainable is very clear but difficult to implement. It demands vision, consistency, and a commitment of several decades. For this, the following is necessary::

  • Increasing returns to scale activities (sectors where more production results in greater efficiency);
  • Creating a country-wide system for innovation and technical learning (making huge outlays in R&D, technical training, and supportive industrial policy).
Brazil needs to establish and support a national ecosystem increasingly focused on innovation and technical education. To achieve this goal, large-scale funding for research and development, technical education, and a sound industrial policy are some of the key points to be implemented. But, in a political and business climate always focused on the next quarter or the next election, who will take the lead in an economic strategy that may take 20 or 30 years to show results?

Monday, 1 December 2025

nstech Aims to Solve Brazil's $100 Billion Logistics Problem with Unique Innovation

Brazil, a country of continental dimensions, faces the inherent challenge of high logistics costs. To compete effectively in distant markets such as Japan, the UAE, and the European Union, the nation must overcome significant hurdles, including high internal and external freight expenses. Experts warn that without adequate modernization, particularly in port infrastructure depth to accommodate larger vessels, the country's ability to export will be severely compromised.

Despite these challenges, recent years have been positive for Brazil's logistics infrastructure. Historically problematic sectors have seen significant progress, notably in the railway segment. This shift is driven by new concessions and the "authorization model," which allows private operators to build and manage railways at their own risk, attracting billions in investment.

The company nstech is responsible for a new solution to address all the challenges presented by logistics, which has long been one of Brazil's main problems. The company solution is revolutionizing the logistics sector by moving beyond isolated systems. nstech has developed the TNS (Transportation Network System), an ambitious, AI-powered digital network that integrates the entire supply chain. This platform could transform Brazil into a global digital logistics powerhouse.

Brazil wastes almost $100 billion every year — the equivalent of half a trillion reais — due to inefficient logistics. It’s one of the biggest components of the so-called Custo Brasil.

The repercussions are drastic: transport firms fail, freight forwarders are heavily impacted, and lives are lost in accidents while the entire process keeps running as if there are no issues. One reason for this constant downfall stands out: companies are unable to handle the problem by themselves.

However, the nstech app turned the problem into an opportunity. The company spotted the light that had gone unnoticed by all others. They discovered that it was not the technology that was lacking but the real bonding among the participants in the logistics chain that was missing..

Their solution, called TNS, is something that neither American, Chinese, nor European tech giants have been able to build. The idea is deceptively simple: imagine if Brazil’s entire logistics network worked like a single app on your phone. With one click, companies instantly connect with 75,000 partners — without bureaucracy, delays, or expensive integrations.

It really looks like something straight from the future, but it is already happening in the everyday world. Even China, the country that probably has the most sophisticated digital infrastructure ever, does not have such a system. The same goes for the USA and Europe. TNS is a one-of-a-kind Brazilian innovation that was developed in partnership with clients for the purpose of solving a significant Brazilian issue worth hundreds of billions of dollars.

The platform is enabled by a very simple mathematical concept: network effects. The joining of each new company makes the entire system even more effective for the others - just like WhatsApp, Uber, or Waze. Through the usage of AI, TNS is continually learning from millions of daily operations, thus optimizing and upgrading its performance all the time.

While traditional logistics firms compete for scraps in a stagnant market, TNS is building an entirely new one — with the potential to return R$500 billion to Brazil’s economy.

This modernization is already yielding results, moving away from a heavy concentration on mineral and fuel transport to include agricultural bulk and, increasingly, container transport via rail.

Another positive development inrecente years is the effective embrace of intermodality in Brazil. This involves eliminating long-haul road segments by transferring grain from trucks to rail wagons, which then connect to fluvial terminals in the Midwest. From there, barge convoys transport the cargo to northern ports for transfer to oceanic vessels.

This growing sophistication, coupled with the expansion of coastal shipping (cabotage) and port terminal investments, is reshaping Brazil's logistics matrix. While the transition generates natural conflicts, the overall trend is one of increased efficiency and a more sophisticated supply chain, which will, in turn, demand advanced risk and insurance solutions from the market.

Brazil Scores Diplomatic Win as U.S. Drops Tariff Threat Under Trump

U.S. tariffs have become a political tool to test who aligns with Washington and who sides with China. Brazil finds itself in a unique position: it is economically dependent on both countries, its two largest trading partners.

Historically, Brazil has maintained a balanced, non-aligned foreign policy, making it unlikely, and harmful, for the country to break commercial ties with either power. Cutting relations with China, for example, would be devastating for Brazil’s economy, given the scale of exports like soybeans.

In this global tug-of-war between the U.S. and China, Brazil is caught in the middle and must carefully navigate both relationships to avoid economic damage.

Brazil’s recent success in avoiding planned U.S. tariffs under Donald Trump is being hailed as a significant diplomatic victory for President Luiz Inácio Lula da Silva’s administration. The decision, which reversed measures that could have harmed key Brazilian exports, has reshaped political debates both inside and outside the country.

According to analysts, conservative groups in the United States who supported former president Jair Bolsonaro were visibly frustrated by the outcome. Their expectation was that Brazil would concede under pressure. Instead, the Lula government maintained a firm but moderate strategy that ultimately prevailed.

Experts note that the Brazilian government avoided retaliation, opened space for negotiation, and waited for economic dynamics to shift. Many Brazilian products targeted by the proposed tariffs, such as coffee, meat, and fruit, are essential to U.S. supply chains. As prices began rising domestically, the political cost of imposing tariffs grew for Washington.

Even The New York Times reported that Brazil had “outplayed” the Trump administration in this dispute, highlighting the effectiveness of Brasília’s low-profile diplomatic approach.

Brazilian economists argue that the victory reflects not only political strategy but also national interest. Tariffs would have harmed Brazilian exporters and threatened access to one of Brazil’s largest trading partners.

China, Global Shifts, and Brazil’s Economic Path

The discussion also connects to broader transformations in the global economy. China’s rise as a manufacturing powerhouse illustrates how export-led growth can reshape international power dynamics. While Brazil cannot replicate China’s model, particularly given its democratic framework and different labor protections, experts say there are lessons in competitiveness, industrial strategy, and international integration.

South Korea is often cited as an example more comparable to Brazil. The country invested heavily in basic education, technical training, and export-driven industrial development, enabling companies like Samsung and Hyundai to become global leaders. Brazil, by contrast, maintained a protected domestic market that discouraged innovation and global competitiveness.

Reducing Inequality: The Road Ahead

Specialists argue that Brazil’s path to reducing inequality involves a combination of progressive taxation, expanded access to education, and a stronger technical-training infrastructure. Measures such as the recent increase in the income-tax exemption threshold to R$5,000 are seen as steps in this direction, although far from sufficient on their own.

The debate also revisits proposals for a universal basic income, originally championed by Senator Eduardo Suplicy, which would require a much more progressive tax system to be financially viable. Current targeted programs, like Bolsa Família, remain essential for reducing extreme poverty.

Economists point out that claims that welfare recipients refuse work due to benefits are unfounded. In most cases, low wages (not social assistance) are the real barrier to better economic outcomes.

Brazil must deepen its strategic thinking by prioritizing a national development project. No country can secure its future without the capacity to define its own path. Achieving this requires both a clear national strategy and the creation of a new political majority committed to this long-term vision.

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